About us
About us

Since 2004, ROI Marketing Company has evolved from an advertising specialty distributor to a total corporate solution provider within the marketplace. Our core competencies are focused in the areas of marketing and safety.  We address these areas by strategically aligning six service zones (SZ) identified as Apparel, Printing, Promotional products, Graphic services, PPE as well as PPE Technology and Sterilization solutions. Our experience shows that when multiple zones overlap, it creates a synergy that could never exist without cross-zone intervention.  This overlap led to the name ROI Health & Safety.


ROI is a certified Minority-owned Business Enterprise (MBE) that employs sales and support staff with nearly 30 years of industry experience.


By attracting some of the most qualified leaders and project managers in the market, ROI adapts to the needs of our partners with the attitude of meeting or exceeding your expectations.  This is accomplished by providing superior customer service, intelligent solutions & helping you create long-lasting relationships with your internal and external customers.







To view our UNSPSC's, NAICS's and Cage# Click Here:


About Adell Means
About Adell Means
Executive Biography: President, ROI Health & Safety
Executive Biography: President, ROI Health & Safety

Admired for his unwavering dedication, leadership among peers and loyalty to the local Indianapolis business community, Adell Means is a trusted Health & Safety expert with a remarkable history of guiding cutting-edge technology in the antimicrobial arena. He has an outstanding background in supporting minority focused organizations, as well as local youth focused programs.

As the President of ROI Health & Safety, Adell deployed revolutionary foresight in partnering with strong corporations working together to be first to market with innovative PPE technology & solutions.





Business Optimisation

Achieved remaining profitable during COVID19, while understanding the need to shift ROI’s business focus toward Safety Technology & Solutions.


Team Building & Inspiration

Lead teams from professional to youth, coaching ROI team members to promotional success to being State Championship Coach and Mentor for local youth.


Minority Leadership

Consistently supports & volunteers his time by being a member of National Minority Supplier Development Council, 100 Black Men of America Indianapolis Chapter Member & Phi Beta Sigma Fraternity member for over 25 years. 3-year panelist for Cathedral New Students & Family of Color orientation.

“I believe in working with smart, hard-working people who you trust and know they will tell you the truth”

Adell received his Bachelor of Science, College of Business Administration degree from Butler University. Where he was a college athlete and Black Student Union Treasurer reflecting his early honorable passion for being an active member of the minority community.

When Adell is not busy conquering major business tasks or massive business shifts he can be found spending time with his Wife, 4 amazing children and two highly active grandchildren. His many years of playing & coaching football from youth to collegiate reflects in his youngest son who is off to University of Pennsylvania and yes walking in his dad’s footsteps, will also be playing ball.

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